Privacy Policy

At Wo-health, we understand that the information you share with us is deeply personal. We are committed to handling it with care, discretion, and respect. This policy explains what we collect, why, and how we protect it.

1. Information We Collect

We may collect the following types of information:

• Contact details — name, phone number, email address, when you fill out our contact form or join our community
• Health & wellness information — details about your postpartum journey, birth experience, physical and emotional health, shared voluntarily during intake assessments or sessions
• Usage data — pages visited, time spent on site, device type, collected via Google Analytics (anonymised)
• WhatsApp messages — communications within our community or direct support conversations

2. How We Use Your Information

We use your information to:

• Provide and personalise our postpartum support services
• Communicate with you about sessions, resources, and community updates
• Improve our platform and content based on usage patterns
• Send relevant educational content (you can opt out at any time)

We do not use your health information for advertising or sell it to any third party.

3. Sensitive Health Data

Information you share about your physical recovery, mental health, birth experience, or breastfeeding journey is treated as sensitive. It is used solely to provide you with appropriate support and is never shared without your explicit consent.

4. Data Sharing

We do not sell, rent, or trade your personal information. We may share data only in the following limited circumstances:

• With practitioners within the Wo-health team, on a need-to-know basis, to deliver your care
• With service providers (e.g., email platforms, analytics tools) who are bound by confidentiality obligations
• When required by law or to protect the safety of an individual

5. WhatsApp Community

Our WhatsApp community is a moderated space. Please be mindful that messages shared in group settings are visible to other members. We encourage you not to share highly personal medical details in the group. Direct support conversations with our team are kept confidential.

6. Cookies & Analytics

We use Google Analytics to understand how visitors use our website. This data is anonymised and does not identify you personally. You can opt out of Google Analytics tracking via your browser settings or the Google Analytics opt-out tool.

7. Data Retention

We retain your information for as long as necessary to provide our services or as required by law. If you wish to have your data deleted, please contact us and we will action your request within 30 days.

8. Your Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Withdraw consent for communications at any time

9. Data Security

We take reasonable steps to protect your information from unauthorised access, loss, or misuse. However, no digital transmission is completely secure, and we cannot guarantee absolute security.

10. Children's Privacy

Our services are intended for adults. We do not knowingly collect personal information from individuals under 18 years of age.

11. Changes to This Policy

We may update this policy periodically. We will notify you of significant changes via our website or WhatsApp community.

12. Contact

For any privacy-related questions or requests, reach us at WhatsApp or via our contact form.